The Great Speeches Collection

To promote The Great Speeches Collection, an affordable book collection, including the most famous
social and political speeches. The idea was to create posters that use the sentence as a timeline where
each letter is designed to show an historical event. By reading the entire title we can see chronologically
what the speech has changed in our History, making us understand the text’s impact. The first year, each
poster was fold and displayed into trendy cultural magazines. The second year we also displayed poster
on the walls into strategic areas.
The Great Speeches campaign has been awarded in every
major award show like Cannes Lion, D&AD,
Clios etc..

ROLE: ART DIRECTION    |    CLIENT : EDITIONS POINTS    |    AGENCY: MARCEL-PUBLICIS 

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