Caribbean Creation


Malibu, a popular rhum coconut flavoured cocktail needed to create a new key visual for their
national campaign. It should have to showcase the two differents ways of using the product : as a longdrink cocktail, targeting the feminine audience but at the same time something more powerfull and evenslightly transgressive for guys. The mask concept was already on the former campaign but we decided this time to use the bottle as a voodoo totem and make something more tribal even still fun and cool.

Role: Art Direction    |    Client: Malibu    |    Agency: Publicis Worlwide

I. Research phase and first proposal

Malibu_vodoo_02Malibu_vodoo_02
Malibu_vodoo_01Malibu_vodoo_01

II. Final campaign

Malibu-Green_02Malibu-Green_02
Malibu-Pink_02Malibu-Pink_02
Malibu-outdoor-01Malibu-outdoor-01
Malibu-outdoor-02Malibu-outdoor-02