Malibu, a popular rhum coconut flavoured cocktail needed to create a new key visual for their
national campaign. It should have to showcase the two differents ways of using the product : as a long
drink cocktail, targeting the feminine audience but at the same time something more powerfull and even
slightly transgressive for guys. The mask concept was already on the former campaign but we decided this
time to use the bottle as a voodoo totem and make something more tribal even still fun and cool.
ROLE: ART DIRECTION / DESIGN | CLIENT: MALIBU | AGENCY: PUBLICIS WORLDWIDE
I. Research phase and first proposal
The masks have a strong personality but the voodoo style is too dark as client would like to communicate
more on freshness and fun mood.
II. Final campaign
The idea was to keep masks with a strong personality but more fun, fresh with bright colors for a more positive vibe.