To promote The Great Speeches Collection, an affordable book collection, including the most famous social and political speeches. The idea was to create posters that use the sentence as a timeline where each letter is designed to show an historical event. By reading the entire title we can see chronologically what the speech has changed in our History, making us understand the text’s impact. The first year, each poster was fold and displayed into trendy cultural magazines. The second year we also displayed poster on the walls into strategic areas.
The Great Speeches campaign has been awarded in every major award show like Cannes Lion, D&AD, Clios etc..
Role: Art Direction | Client: Marcel Worldwide
"I have a dream" Martin Luther King Jr
"Blood, sweat and tears" Winston Churchill
"Yes we can" Barack Obama
"No pasaran" Dolores Ibárruri
"Africa's time has come" Nelson Mandela